Target Boycott: Black-Owned Brands To Buy From Directly
A list of Black-owned brands to support during the boycott of Target.
On Friday, January 24th, Target announced it was rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers.
In a memo sent to its employees, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign’s Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.
On Saturday, January 25th, My organization, We Are Somebody, a coalition-building organization for the working-class, called for a nationwide boycott of Target, starting February 1st, the start of Black History Month. We are calling on conscious-minded shoppers to stop shopping at Target completely.
While the boycott is ongoing, it is important to continue supporting the Black-owned businesses that have benefited from Target’s now defunct DEI programs. Below is a list of Black-owned companies with products in Target with links to their websites:
Note: list may be incomplete, descriptions are directly from vendor’s website.
Ghetto Gastro
Ghetto Gastro is a Bronx-born culinary collective from Jon Gray, Pierre Serrao, and Lester Walker. We’ve notably defined our own lane, merging food, fashion, music, art, and design.
Afro Unicorn
The brand has skyrocketed onto the scene with 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more to inspire and remind women and children of color how unique, divine and magical we truly are. With the May 2022 Walmart launch, April Showers’ Afro Unicorn® brand is a true pioneer - the first female, Black-owned business to own a licensed character brand in major retail. The Afro Unicorn®️ brand can be found in Target, Kohl's, Amazon, JCPenney, HomeGoods, NovaKids, and more than 3800 Walmart stores nationwide in many categories.
Unite Foods
Inspired by our love of travel, adventure, and flavor from around the world.
Bevel
Bevel is the first and only head to toe grooming brand crafted for black men, customized with the best ingredients for our skin and textured hair. That’s the Bevel difference.
Houston White
As a designer, entrepreneur, author, and community leader, Houston is dedicated to building a more intercultural world, one creative act at a time. From fashion and beauty to coffee and community spaces, Houston remixes different cultural viewpoints and influences in everything he does.
Kahawa 1893 Coffee
“Kahawa” means “coffee” in Swahili -- our language -- and 1893 is when our story begins. While coffee’s origins can be traced back to ancient forests in Ethiopia, coffee had to travel around the world before it made its way back to Africa in the late 1800s.
Tabitha Brown
Tabitha Brown satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality. From teaching people new recipes, giving a word of wisdom or enjoying a good laugh, she has become “America’s Mom” to her 13 million plus followers.
Play Pits
Play Pits started out as a mother’s solution to providing a kid-friendly, all natural hygiene option for children with active lifestyles. Play Pits has now grown to a trusted hygiene solution for the entire family offering products for teens, parents and of course young athletes everywhere!
The Get Down Coffee
As the owner and leader of The Get Down, Houston is building his team from within the North Minneapolis community. He leads The Get Down in ways that honor his core belief in the power of human connection and cultural collision. For Dogwood, the best metaphor is that The Get Down is a sibling, openly sharing knowledge, experience, people, resources, relationships, facility and equipment.
The Lip Bar
TLB is maximum impact, minimal effort beauty must-haves designed for your complexion. Founded and owned by Women of Color.
Thread
At Thread, we believe that makeup is the greatest tool for self-expression. It's a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns, orientation or how much money is in the bank. We also believe that while makeup isn't necessary -even though social media tries to make us feel otherwise - we're perfect just the way we are. Periodt.
Sol Cacao
Welcome Sol Cacao is a bean-to-bar chocolate manufacturer located in the heart of the South Bronx, founded by three brothers, Dominic, Nicholas, and Daniel Maloney. As the first bean-to-bar chocolate factory in the Bronx, we specialize in crafting single-origin dark chocolate from beans sourced from small family farms around the world. Our mission is to create exceptional, high-quality chocolate using only certified organic ingredients, bringing rare and hard-to-find flavors to market.
The Doux
The Doux is a FAMILY BUSINESS. Black & Veteran-owned and operated. So, yeah this company is really run by us. As we grow, the goal is to nurture and support Black creatives that share our experience in the journey of love & entrepreneurship. For us, teamwork is not just what makes the dream work. Teamwork IS THE DREAM.
Be Rooted
After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey. -Jasmin Foster
Brooklyn Tea
Brooklyn Tea's mission is to connect people through the art and ritual of tea. We are dedicated to sourcing and curating the highest quality teas from around the globe, while fostering a sense of community and sustainability. Our commitment to craftsmanship, innovation, and education ensures that every cup of Brooklyn Tea is a transformative journey of flavor, aroma, and culture, elevating the tea-drinking experience to an unparalleled level of excellence. We strive to empower individuals to discover the joys of tea, promote wellness, and embrace diversity, while leaving a positive impact on our planet and the communities we serve. Join us in savoring the simple pleasures of life, one sip at a time.
Honey Pot
The first complete feminine care system powered by herbs®
Red Bay Coffee
Red Bay Coffee Roasters was founded in 2014 by Keba Konte, a renowned artist and successful food entrepreneur with deep roots in the San Francisco Bay Area specialty coffee and hospitality industry. Red Bay Coffee is at the forefront of what we believe is the fourth wave of coffee—a firm commitment to ensure coffee production is not only high quality and sustainable, but a vehicle for diversity, inclusion, social and economic restoration, entrepreneurship, and environmental sustainability. We are foodies, artists, activists, community folk, and innovators who love, love, love what we do.
Jungalow
Jungalow started as a design blog in Justina Blakeney’s tiny, plant-filled living room back in 2009 and has since grown into a lifestyle brand and creative design and art studio located in a vibrant, creative warehouse space in Frogtown, Los Angeles. Today, Justina is the founder, sole owner, and Creative Director of Jungalow.
Myles Comfort Foods
Myles Comfort Foods, formally known as 8 Myles, was founded by food entrepreneur & aspiring chef, Myles Powell in 2015. Myles developed a line of fruit based BBQ sauces reminiscent of his traditional family recipes. While the sauces were delicious, the true magic was in their pairings. Using only the highest quality protein and whole food ingredients our Buffalo Mac & Cheese quickly became a fan favorite. The people had spoken! And our convenient, easy to prepare line of comfort foods was born.
Evolve
Evolve® accessories are designed to meet the styling and fashion needs of trendy, fashion-conscious women. With Evolve, Firstline offers our sexiest, most “evolved” customers versatile styling options that make it easier for women to feel great about their hair and themselves.
firstlinebrands.com/collections/evolve
Little Muffincakes
When we surround Black & Brown babies with faces that look like them, we can inspire confidence, create authentic joy and empower the freedom to play. Babies absorb the world around them from their earliest moments. So, swaddle your babies in affirmations and snuggle up with possibilities. A life filled with joy and pride awaits.
La Fete Du Rose Wine
Inspired by the vibrant St. Tropez lifestyle, La Fête embodies a celebration of diversity, a deep passion for life, the joy of travel, and the appreciation of fine wine.
Partake
Our products give delicious peace of mind to those with dietary restrictions... and "How is this so good?" enjoyment to everyone else.
Proudly Company
The first baby brand centering the unique skin and hair needs of Black and Brown babies.
Hot N Saucy
Hot N Saucy is your classic hot sauce, reimagined. Vegetable based sauces curated in small batches by Chef Sam Davis-Allonce. Our bright, bold and colorful sauces give you the heat you want and need at no additive cost. Yep, it’s all sauce and all natural.
Junita's Jar
Junita's Jar was inspired by the simple goodness of favorite childhood recipes, baked with high quality, real ingredients - like real butter, pure vanilla, brown sugar and delicious chocolate chips. Simply put: Our cookies are what you'd make yourself if you had the time.
Mocktail Club
Mocktail Club is perfect for people who want a healthier lifestyle and alternative to alcohol but still want the kick. Mocktail Club is excited to build a platform of better-for-you non-alcoholic beverages for the sober curious and mindful drinkers, with the added benefits of prebiotics and antioxidants.
Yolélé
Bringing craveable, flavor-forward, “where-has-this-been-all-my-life?” West African foods and flavors to your table.
WTRMLN Water
We believe Mother Nature has all the answers and for more than a decade, our passionate team of Melon-thusiasts have been committed to harnessing her power by bringing delicious WTRMLN® refreshment to thirsty humans. On their way to achieving optimum ripeness and readiness, our melons absorb all the goodness from the soil and energy from the sun to deliver a nutrient powerhouse and taste perfection. From there, we carefully blend watermelon juice with other simple and natural ingredients, never using heat in our processing to protect that delicious watermelon taste and all the benefits nature has to offer. The result is WTRMLN® perfection, what we call liquid love, packed with electrolytes, antioxidants, and happiness, from us to you.
BLK & Bold Coffee
BLK & Bold pledges 5% of its profits to nonprofit organizations nationwide that are dedicated to giving America's children-in-need what is necessary to be the best versions of themselves. Let your daily ritual be a resource for our youth.
Viarae Wine
Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level ups, or...just because. It’s an any-occasion kind of vibe. More than just a fresh take on Italian wine, this crisp, bright, and lively blend represents the freedom to let loose and be authentic.
A Dozen Cousins
Authentic meals and sides inspired by Creole, Caribbean, and Latin American recipes.
Bean Fruit Coffee
BeanFruit Coffee Coffee Company is a small coffee roasting company located in the Jackson, Mississippi Metro Area. This company began with a desire to provide fresh roasted coffee to the Jackson Metro and educate local consumers about great tasting coffee.
Goode Foods
Convenience shouldn't have to sacrifice nutrition, that's why our Family-owned canned beans and vegetables are All-Natural with No Sugar Added. From delivering cans in the trunks of our cars, to later shipping truckloads across the country, the company's mission has always remained the same: NEVER, EVER, GIVE UP.
McBride Sisters Wine
McBride Sisters Wine Company was founded by sisters, Robin McBride and Andréa McBride John, who believe wine companies should be accessible, sustainable, socially conscious and culturally aware. Our mission is to transform the industry, lead by example and cultivate community, one delicious glass at a time.
Yo Mama's Foods
Premium sauce producers.
Supergut
Everybody with any body deserves to have great energy, a clear mind, good sleep, and a metabolism that doesn't fall off a cliff. But it's nearly impossible to find convenient foods with real nutrition that fit into your busy life. That's why we created incredible tasting nutrition that's backed by the science of the gut microbiome, to show you how great you can be.
Capital City Mambo Sauce
Established in 2011, Capital City, LLC, was created to give a taste of home to Washington, D.C. metropolitan natives. We are a specialty foods manufacturer, based in Arnold, Maryland, and we produce a regional cult-like chicken wing condiment called mambo sauce.
Pipcorn
Pipcorn is a better-for-you brand on a mission to make delicious salty snacks you can feel good about eating, using our not-so-secret ingredient: HEIRLOOM CORN.
Everything Legendary
We are a black-owned company and proud of what we’ve created. Proud to be leading the way for everyone craving legendary flavor. This flavor will get you. For real, it’s a whole other level of taste. Take a bite. There’s no turning back to that bland life. This is the start. It’s going down. Join the flavor movement. Fight to make Everything Legendary™. Because taste is everything.